Course Forum: Start Up in Street Food Opportunities
The Start Up in Street Food Curriculum is a specialist entrepreneurship skills curriculum has been written by leading street food specialists (http://www.streetfood.org.uk/) to teach street food entrepreneurship skills to young people.
This course is designed as an introduction to young people who love food and are thinking of opening their own street food business. It aims to help them understand the industry, to identify any pitfalls and to suggest ways to make this exciting growth industry their own.
Street food is one of the oldest professions in the world. According to the UN, over 2 billion people eat street food every day globally. In developing nations, street food is a practical response to the needs of the population, affordable food where and when it is most needed – and an opportunity for entrepreneurs.
A version of street food has become increasingly popular in America and Europe over the past ten years, creating opportunities for people to run and develop their own businesses by offering ‘stripped back’ restaurant quality food in one or two dish businesses.
The industry now provides thousands of jobs across Europe and opportunities for young people with scarce resources but with a recipe and a commitment to hard work and great food.
How young people will benefit from the Start Up in Street Food Curriculum:
- You will be aware of what you need to know and expect before they begin with street food.
- You will learn what street food actually is all about, the advantages of getting into the industry, and the commitment, investment and sacrifices you´ll have to make if you want to be successful over time.
- You will learn the key aspects of a good street food business which can survive over time in the industry.
- You will learn the essential keywords when it comes to making a profit
- You will learn to calculate the true costs and have a profit margin which makes your business viable
- You will learn about the many different places where you can trade. You will know the advantages and disadvantages of different locations.
- You will know how to best secure a pitch and how to recognize fraudulent event organizers.
- You will be aware of what you should take into account when you raise finance for your business. You will know different sources to raise money and the prevailing pros and cons.
- You will learn what branding is and how you can develop a good story for their business.
- You will also gain knowledge about different promotion methods and when to use them.
- You will know different types of units and different kinds of power supply with their advantages and disadvantages. Furthermore, you will be aware of what to take into consideration when buying equipment.
- You will know the most important things about regulations and staff.
While the course is designed for self-learning it is AN IDEAL CLASSROOM COURSE TOO! If you are a trainer or tutor, you can teach this course with the use of the guide that is available for download below.
What is the tutor’s guide?
This guide is a resource for the tutor/trainer when teaching their students, suggesting how to use the content and materials in a structured way. The guide shows the aims, learning outcomes and how to use each module. It contains several hints for the tutor/trainer, enabling a diverse and interesting mix of teaching methods for this special target group. At the end, there is a suggestion on how to assess the learning progress.
Download the guide here: Tutor and Trainer Guide (140 downloads)
This course has been developed by Mark Laurie.
Mark Laurie has been involved in the UK foodservice industry since 2009 in his role as a business startup advisor with NCASS. He has helped hundreds of foodservice start-ups get going on the right track providing advice on all aspects of the business from planning, procurement, menu, pricing and marketing. With his colleague Bob Fox, he has developed the free website resource www.streetfood.org.uk. Mark also has strong commitments to sustainable catering, he gave out the Greenpeace Green Traders Award for most sustainable caterer at Glastonbury Festival; recently developed the first-ever online sustainability course for catering with the Sustainable Restaurant Association; and will be producing what is believed to be the UK’s first sustainable street food market for Climate Week (charity), in addition to this he has written several articles and blogs regarding sustainability in street food.
NCASS is a proven EU project instigator, marrying national need with the opportunity to draw in EU best practice and expertise for game-changing advancement through key projects. NCASS led 2015–1–UK01–KA202-013678 Streetfood Opportunities for Regions (SFOFR) and were commended for by the National Agency for their “effective and efficient” project management with the project scoring an emphatic 85/100. Highlighted as a best practice project, SFOFR was recognized for its added value at the EU level to forge an effective and replicable model and learning structure for regions to harness the potential of the street food sector for economic rejuvenation.
Module 1: The Street Food Business
This course is designed as an introduction to young people who love food and are thinking of opening their own street food business. It aims to help you understand the industry, to identify any pitfalls and to suggest ways for you to make this exciting growth industry your own.
Module 2: Getting it right
In this module we’re going to think about the right concept for your food business. In particular we will look at how to come up with a great concept, how to create wow factor food.
Module 3: Making a profit
Before you start your business; it makes sense to get an idea of whether it will make any money, or what will need to happen to make money, otherwise there won’t be much point in starting. This means having a good understanding of your potential costs and what price you will need to charge.
Module 4: Where should you trade?
The beauty of being mobile is that you can move your business to where the customers will be rather than hoping they come to you. But picking the right places to trade will be vitally important to the success of your business.
Module 5: Financing you new Venture
Raising finance for start-up requires careful planning. This is especially true for young entrepreneurs.
Module 6: Promotion and marketing
The way you promote your business brand can make a huge difference to your success. And it can be a lot of fun too.
Module 7: Equipment, Regulations & Staff
You’re going to need a lot of equipment and the items you decide to buy will depend of several different factors: the food you’re going to cook, the quantities you’ll be cooking and your budget.
- Equipment budget
- Powering your business
- Chilling and cold holding equipment
- Choosing a trading unit
- Storing your unit securely
- Trucks and vans
- Towed trailers
- Gazebo and stalls
- Food carts
- Future proofing
- Commercial catering from home
- Storage for stock
- Safety equipment
- Hand washing
- Areas that you will need advice on
- Paperwork, Due Diligence and HACCP
- Pest Control
- Labeling and Allergies
- Training and Staff
- Summary of module 7